Euroluce is an avid supporter of Authentic Design Alliance (ADA) which was launched earlier this year, by a group dedicated to the future of the design industry. Euroluce’s managing director Vincent Aiello is a Founding Member and Director.
ADA exists to support the integrity of original, authentic design.  
Today, there is a disturbing proliferation of blatant trade in un-authorised copies of original classics and modern contemporary design products. The very nature and essence of these copied products allege to offer the consumer access by way of cheap price and inferior quality, to products that have been the result of years of dedication and research by iconic designers, innovators, engineers and renowned craftsman, manufacturers and artisans. The myth or illusion that this is acceptable and the continuing presence is a smear on the integrity of the design industry.
ADA is a not for profit organisation committed to ensuring our industry is sustained and flourishes. It is here to build awareness that the exploitive nature of the inferior copies or replicas and the operators behind these are not participants in the design industry instead exploiters for self profit using un-authorised designs .
Investment, research in design, development and subsequent marketing and distribution of design-driven products requires immense time, effort, education, skill, study, passion and commitment to create from a concept or need. This process also facilitates employment and sustains the design industries across the World. The undermining of this process threatens the continuation and sustainability of these design led industries. Not to mention provides markets for exploitive labour purely for profit maximisation purpose.
We urge the professional design community, consumers of design products and the industry at large to make a valued and considered decision before buying an obvious copy or replica and further question when in doubt whether there is authentic workmanship. Don’t be led by false advertising and the breach of copyright images used on websites to raise interest or influence a purchase. The myth of saving money is in fact a misallocation of funds that should rightly belong to the designers or foundations that foster the design industry and enrich the world of design.
Iconic design products have become landmarks for trends and social environmental development, contributing to the built environment we live in. We need to preserve the integrity of this and break down the threats of this cycle and the future of our industry.
We invite you to join ADA and make the commitment with us for the benefit of the industry and environment we live in.

http://www.authenticdesign.com.au