Euroluce launched their new Sydney Light Studio in style on Thursday 13th May 2010.
Featuring the unique installation piece and viewing platform by Melbourne Artist Tim Fleming, known as “The Walk”. Euroluce’s iconic range of designer and technologically advanced collections were showcased to stunning effect. Meanwhile, the location’s handsome forecourt provided a dynamic setting, with feature bars presenting a premium selection of Italian drinks, including Dispensa of Slow Tasters wine, Peroni beer, San Pellegrino, and Campari & Tanqueray No. Ten (in a delicious Negroni).
Euroluce wish to thank these key sponsors, as well as SMEG, and specialist light effects by Show Technology & Space Furniture for their generous support.
The team at Euroluce look forward to seeing you in their new Sydney home again soon for a personalised experience of the new Light Studio.
.jpg "ACCA - Australian Centre of Contemporary Art")
Medea is an installation part of ACCA (Australian Centre of Contemporary Art, Melbourne) exhibition NEW010. Juliana Engberg, artistic director of ACCA, proclaims “this NEW010 is an attempt to throw expectations up in the air and see how it lands.”
The idea of NEW010 was a collaboration of ACCA’s curatorial team and architectural design firm NEXUS design founder Janne Faulkner, who began a discussion of how art collaborates with design.
The result was a gathering of 7 of the country’s most outstanding and promising artists, who each
had to create a response to a particular space designed by the NEXUS design team.
Alicia Frankovich’s response was Medea. Suspended creepers, cherry tomatoes, eggplants and other fruiting plants created an upside-down forest of foliage. The lighting, supplied by Euroluce, filtered through the hanging garden from the trusses, creating shadows of leaves and plants, and dappled effects on the walls and the forest floor.
The mix of warm and cool colour temperatures from medium, flood and spot lights created contrasting effects of light, shadows, emphasizing the forest of foliage.
Photograph: Christian Capurro
Euroluce is an avid supporter of Authentic Design Alliance (ADA) which was launched earlier this year, by a group dedicated to the future of the design industry. Euroluce’s managing director Vincent Aiello is a Founding Member and Director.
ADA exists to support the integrity of original, authentic design.
Today, there is a disturbing proliferation of blatant trade in un-authorised copies of original classics and modern contemporary design products. The very nature and essence of these copied products allege to offer the consumer access by way of cheap price and inferior quality, to products that have been the result of years of dedication and research by iconic designers, innovators, engineers and renowned craftsman, manufacturers and artisans. The myth or illusion that this is acceptable and the continuing presence is a smear on the integrity of the design industry.
ADA is a not for profit organisation committed to ensuring our industry is sustained and flourishes. It is here to build awareness that the exploitive nature of the inferior copies or replicas and the operators behind these are not participants in the design industry instead exploiters for self profit using un-authorised designs .
Investment, research in design, development and subsequent marketing and distribution of design-driven products requires immense time, effort, education, skill, study, passion and commitment to create from a concept or need. This process also facilitates employment and sustains the design industries across the World. The undermining of this process threatens the continuation and sustainability of these design led industries. Not to mention provides markets for exploitive labour purely for profit maximisation purpose.
We urge the professional design community, consumers of design products and the industry at large to make a valued and considered decision before buying an obvious copy or replica and further question when in doubt whether there is authentic workmanship. Don’t be led by false advertising and the breach of copyright images used on websites to raise interest or influence a purchase. The myth of saving money is in fact a misallocation of funds that should rightly belong to the designers or foundations that foster the design industry and enrich the world of design.
Iconic design products have become landmarks for trends and social environmental development, contributing to the built environment we live in. We need to preserve the integrity of this and break down the threats of this cycle and the future of our industry.
We invite you to join ADA and make the commitment with us for the benefit of the industry and environment we live in.
Shattered forms and luminous brushtrokes splay across the façade of Euroluce’s Melbourne Light Studio in Rowena Martinich’s public artwork Chromaphos.
Forever changing with shadows and light, the artworks redefines vignettes of the surrounding street-scape and the ephemeral sky, and connects them in new and wonderous ways with the luminaires within the Light Studio.
Martinich is renowned for her use of radiant colour and large scale gestural paintings integrated into architectural facades. Chromaphos is part of a series of works, which Martinich will be installing on building facades in the commercial centres of major cities locally internationally. This work has been made possible through the sponsorship of JBSeed and MAB Corporation, and the assistance of Euroluce. The work can be viewed until 15th April 2010. Further artworks by Martinich can be viewed at http://www.martinich.com.au
Euroluce were involved in the inaugural opening of the NGV’s (National Gallery of Victoria) Salvador Dali’s retrospective in 2009. L’uovo floor lights by Japanese lighting manufacturer Yamagiwa, were scattered through out the foyer creating a theatrical entrance to the event while enhancing the atmosphere created by Dali’s surreal artistic expression.
L’uovo are classic in form and designed by Japanese Interior, Lighting and Furniture designer Shigeru Uchida, director of Uchida Design Studio.
Objective: Light, a regular IES* event, held in March, drew a large crowd to the Clock Hotel, Surry Hills Sydney to hear 2 key note speakers.
The renowned projection artist, Ian de Gruchy, the guest speaker from Melbourne, enchanted the audience with his captivating projection works transforming theatrical, architectural exterior and interior projects in to static and kinetic works of art.
Power House Museum’s senior designer/ manager, Diana Lorentz, enlightened us with an historical chronological approach to her talk, taking us through all encompassing inclusive environments, progressing through architectural and social eras.
The lighting designs ideas and projects presented invigorated and inspired
the lighting and design community of Sydney…. and of course the fun-filled night was enhanced by the continual flow of drinks and food.
Euroluce having been on going sponsors of all Objective: Light events across Australia.
* Illumination Engineering Society (of Australia)
Renowned theatrical lighting designer, Bruce Ramus, has been gracing stages around the world with his highly innovative cutting edge lighting designs and lighting devices. At Interface Flor for IES* Object:Light, Bruce rocked the full house with his impressive presentation of works with the likes of Rem & U2, for whom he invented the LED screen and created the largest in the world. Bruce continues to invent innovative lighting devices to interact with communities and our built environment. He is also the lighting design mentor for the Sydney Opera House creating new educational programmes for their lighting design team, as well as assisting with major projects, such as Brian Eno’s lighting of the sails for the Smart Light Festival 2009.
Euroluce having been on going sponsors of all Objective :Light events across Australia.
* Illumination Engineering Society (of Australia)
LightCycle is a biannual sustainable light fixture design competition curated by Melbourne based Electrolight, since 2007. In 2009 the compact fluorescent lamp was replaced by a 1m strip of LED, and as usual, entrants were asked to create a sustainable light. The exhibition formed part of the 2009 State of Design Festival.
Euroluce are proud to announce their VIC team member, Ben Haig-Smith, won 3rd place; “This piece was created with the objective of using found and recycled materials. It was intended to bring an organic form to life…”
Euroluce are continual sponsors of LightCycle.
Euroluce supported the retrospective, held at the Museum of Sydney, on one of Australia’s best-known and influential international architects, Glen Murcutt.
Murcutt designed over 500 buildings during his 40 years of practice, and won many prestigious national and international architectural and design awards.
On display for the first time in Australia, the exhibition Glenn Murcutt: Architecture for Place presented a selection of Murcutt’s works through his own drawings and scale models and photographs.
“Making buildings that are like instruments is very important to me. The buildings respond to the light, to air movements, to prospect, to refuge, to comfort. They work like instruments that produce the sound and the colour of the composer. But, I am not the composer. I just make the instruments. The light, the sound and the air are already there. I just make buildings that allow people to sense them,” Glen Murcutt.
Euroluce has new Brisbane premises!
In keeping with its new location in sunny beachy Brisbane, Euroluce held a Beach themed opening party in their new showroom in Boundary St, complete with colourful beach balloons and sand sculptures, being created live by a send-sculptor. The 500 meter squared heritage-listed warehouse was also highlighted with modern-classics and new innovative luminaires set against the back drop of weathered walls. The Guests were also able to get a back-of-house view of the down-lights through transparent Perspex ceiling grids.
Euroluce were a key sponsor of the The Venice Architectural Biennale, the most important event on the international contemporary architecture calendar. Thousands of the world’s most influential architects, designers, urban developers and critics attend. Abundant Australia, exhibited 160 models, of both domestic and commercial buildings, created by prominent Australian Architects, displaying Australia’s abundant architectural diversity. Euroluce illuminated the scale models, delicately balanced on acid yellow stems extending up from circular pads; reminiscent of Lilly pads floating on water, using the Sunios track lighting by Reggiani. The IOS (Interchangeable Optic System) reflectors were uses with the Sunios and were the perfect choice for this application; allowing flexibility of intensity and beam spread for the particular sizes and shapes of the individual displays.
